I always enjoy being a part of the Postal Forum each year. On this occasion the event was celebrated in the beautiful city of San Francisco. I have attended this event during the last 16 years. Every time I learn new things to help improve our clients mailing operation. If you need the latest in information, trends, and networking; this is the event you must attend.
Highlights
- January 26, 2014 the Full Service IMB will be launched. I spoke with various USPS Managers who assured me that Senior Management was very decisive that this date will not be changed. No Automation Postage Discounts will be given without the Full Service IMB. This means your postage costs could increase $100.00 per thousand pieces.
- The mail pieces will be scanned at the Zip+4 level, meaning that you will know by Zip+4 when your letter hit the recipient mail box. This is a major breakthrough because it will permit the mailer to target different efforts specifically by knowing when the customers received the mail piece. This will take effect on September 2013 in some markets and by January 2014, USPS will roll it out on all IMB postal deliveries.
- Businesses are finding out that USPS IMB Tracing Service is a valuable tool that can affect many departments in each organization not only the Mailing Department. Functions such as Collections, Finance, Marketing, Customer Service, and Legal are reaping the benefits of knowing when the mail is delivered (or not delivered and why). When you have delivery scan at the Zip+4 Level, I believe that it will be too costly for any Business to not use IMB Tracing.
- The USPS will no longer deliver letters on Saturday effective in August 2013. This will save USPS approximately 2 Billion Dollars a year. We all know that as the First Class volume continues to be absorbed by electronic delivery, USPS must change their systems to improve their services and to reduce cost. Note: Packages and Medicines will still be delivered on Saturdays.
- The USPS is planning to introduce same day delivery based on the distance between the mailer and recipient. Messengers and Carriers; you are going to have competition from the USPS, let’s see.
- If you want to see the performance of how the San Juan Plant is handling the mail you can check via web the IMB Planning Tool https://ribbs.usps.gov/imb_planning_tool . As of today it only provides information for Standard and Periodicals.
Perks, we had the opportunity to cheer our Home Team in the World Baseball Classic in San Francisco, it was fun event. Puerto Rico did an excellent job, our congratulations to our friends from the Dominican Republic.
In 2014, the Forum will be held in Washington DC from March 16 to 19, hope to see you all there.